One campaign direction for every channel
Selected project · 01
Luzern
Live.
Campaign and visual system for Luzern Live, 2024.
- Client
- Luzern Live
- Year
- 2024
- Industry
- Culture & events
- Scope
- Campaign · Direction · Visual system
The brief
Announcing a festival is easy.
The hard part is making the poster at the station, the Instagram post and the stage on site instantly recognisable as one thing.
We developed a campaign direction and built a visual system from it that works on posters, on social media and on site.
The leading idea
The city becomes
the stage.
The system plays with scale and contrast.
Process
From concept to rollout.
- 01
Strategy
Define the role the campaign plays in the city.
- 02
Concept
Turn the live energy into one clear thought.
- 03
Direction
Build a visual system that stays recognisable in motion.
- 04
Rollout
Roll the system out to posters, social media and the event.
The outcome
Where it ended up.
One visual system for poster, social and stage
A recognisable presence in the city and the feed
Credits
ClientLuzern Live
Strategy & directionRawport Studio
Creative productionUNKNWN. Collective
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